When talking about communication,
I think about 3 principles that I learned when I was studying.
They stated that it is impossible not to communicate,
that intelligence is measured by our ability to communicate
and that communication basically aims at obtaining a result.
When you talk to a public you often run a risk,
you think that you are the one that has something to say,
you are on the stage and the others are listening to you.
The others run a risk, too, they act passively in that moment,
they think they don't necessarily have to listen.
Anyone believes they are 2, 3, 4.0 in their discipline.
In a very fast running world, I thought we had to go deeper.
When I met Thara Ghandi, Mahatma Gandhi's granddaughter,
his son's daughter,
she said that her grandfather used to tell her
that speed does not make the difference,
direction does.
Economy 0.0 is not a new economic matrix or theory,
it is a big provocation.
If you look it up in the dictionary the meaning is interesting:
it is the art of managing well things of the family and the state.
First of all it is an art,
if anyone was thinking at economy merely as the central bank,
of managing well things of the family and of the state.
Therefore. being a good economist means being able...
to take care of a private dimension, the things of the family,
and of a public one,
which could be your job or your civic engagement.
Everything is economy.
I think that in this new dimension,
and this is one of the key values of Economy 0.0,
in any exchange
it is not enough to look for a benefit just for yourself,
and not even a benefit for the other,
the customer for example, if you think about the market,
but the same kind of relationship
exists also between a politician that has a program
and the citizen that votes,
between a parent and a child, or a teacher and a student,
who follow their instructions.
The benefit for myself is no longer enough,
and neither is the benefit for both me and you.
Today, it is essential to find a transaction...
that also benefits the community we both live in.
Talking about profits,
in a world that so far has seen...
the dichotomy between profit and non-profit organizations,
in which the first were often seen as the evil ones
and the others as the good ones, but rather unsuccessful,
I thought it was time to look for a third possible dimension,
which was not necessarily something in between,
a mediation between the good and the evil ones,
and I named it the “right profit",
the reaffirmation of the right to make profit,
because there's nothing bad with that,
but thinking about your goals and your ways.
Economy means sharing relationships,
our life is a continuous exchange,
and an exchange should produce richness for both people,
otherwise it is not economic.
Therefore, we have to put love in any gesture and any word.
The act of love for me is the economic act,
I think it is the act of love par excellence,
because the market is huge, any person wants to be loved,
the demand is huge.
I think it is not enough that one feels love and respect for you,
you did your job well...
only if you instilled a sense of gratitude into the other.
I think I know more people that I love and respect,
rather than people I am grateful to.
A meaningful "thank you".
As there are more people that love and respect me,
rather than people who are grateful to me.
If you look up the meaning of the word gratitude,
you'll be surprised: the memory of a benefit you received
and readiness to show it.
I think it is the noblest feeling anyone can feel for you.
The "memory" in business could be the "brand awareness",
in our life we surround ourselves of some people, not all of them,
and readiness to show it,
in business it can be the word of mouth,
the strongest weapon for a brand, just think about the Web.
96% of Facebook content is posted by private citizens.
No brand campaign can face the resulting impact
of what people spontaneously produce with the word of mouth.
And they do that if they are grateful to you.
In general, I think it is one the millennium's challenges.
Be grateful to another person
is the greatest reward in a person's existence.
To sum up my thoughts,
if you create a sense of gratitude
you are very likely to have given a sense to your existence,
all the rest will come consequently.
If you don't create that, you might have been good,
rich, healthy, beautiful, famous...
but for me it is not enough.
There's a motto that inspires me,
that I always repeat to myself, when I meet other people,
especially in public places,
where I am one against many, like when I'm on stage.
Make your life a gift,
and turn this gift into something significant for the community.