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When talking about communication,

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I think about 3 principles
that I learned when I was studying.

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They stated that it is impossible
not to communicate,

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that intelligence is measured
by our ability to communicate

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and that communication basically
aims at obtaining a result.

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When you talk to a public
you often run a risk,

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you think that you are
the one that has something to say,

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you are on the stage and
the others are listening to you.

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The others run a risk, too,
they act passively in that moment,

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they think they don't
necessarily have to listen.

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Anyone believes they are
2, 3, 4.0 in their discipline.

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In a very fast running world,
I thought we had to go deeper.

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When I met Thara Ghandi,
Mahatma Gandhi's granddaughter,

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his son's daughter,

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she said that her grandfather
used to tell her

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that speed does not
make the difference,

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direction does.

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Economy 0.0 is not a new
economic matrix or theory,

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it is a big provocation.

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If you look it up in the dictionary
the meaning is interesting:

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it is the art of managing well
things of the family and the state.

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First of all it is an art,

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if anyone was thinking at economy
merely as the central bank,

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of managing well things
of the family and of the state.

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Therefore. being a good economist
means being able...

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to take care of a private dimension,
the things of the family,

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and of a public one,

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which could be your job
or your civic engagement.

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Everything is economy.

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I think that in this new dimension,

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and this is one of the key values
of Economy 0.0,

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in any exchange

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it is not enough to look for
a benefit just for yourself,

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and not even a benefit
for the other,

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the customer for example,
if you think about the market,

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but the same kind of relationship

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exists also between a politician
that has a program

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and the citizen that votes,

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between a parent and a child,
or a teacher and a student,

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who follow their instructions.

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The benefit for myself
is no longer enough,

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and neither is the benefit
for both me and you.

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Today, it is essential to find
a transaction...

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that also benefits
the community we both live in.

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Talking about profits,

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in a world that
so far has seen...

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the dichotomy between profit
and non-profit organizations,

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in which the first
were often seen as the evil ones

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and the others as the good ones,
but rather unsuccessful,

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I thought it was time to look
for a third possible dimension,

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which was not necessarily
something in between,

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a mediation between
the good and the evil ones,

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and I named it the “right profit",

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the reaffirmation of the right
to make profit,

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because there's nothing
bad with that,

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but thinking about
your goals and your ways.

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Economy means
sharing relationships,

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our life is a continuous exchange,

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and an exchange should produce
richness for both people,

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otherwise it is not economic.

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Therefore, we have to put love
in any gesture and any word.

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The act of love for me
is the economic act,

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I think it is the act of love
par excellence,

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because the market is huge,
any person wants to be loved,

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the demand is huge.

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I think it is not enough that one
feels love and respect for you,

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you did your job well...

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only if you instilled a sense
of gratitude into the other.

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I think I know more people
that I love and respect,

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rather than people
I am grateful to.

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A meaningful "thank you".

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As there are more people
that love and respect me,

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rather than people
who are grateful to me.

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If you look up the meaning
of the word gratitude,

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you'll be surprised: the memory
of a benefit you received

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and readiness to show it.

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I think it is the noblest feeling
anyone can feel for you.

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The "memory" in business
could be the "brand awareness",

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in our life we surround ourselves
of some people, not all of them,

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and readiness to show it,

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in business it can be
the word of mouth,

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the strongest weapon for a brand,
just think about the Web.

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96% of Facebook content
is posted by private citizens.

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No brand campaign can face
the resulting impact

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of what people spontaneously
produce with the word of mouth.

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And they do that
if they are grateful to you.

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In general, I think it is one
the millennium's challenges.

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Be grateful to another person

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is the greatest reward
in a person's existence.

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To sum up my thoughts,

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if you create a sense of gratitude

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you are very likely to have given
a sense to your existence,

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all the rest will come consequently.

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If you don't create that,
you might have been good,

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rich, healthy, beautiful,
famous...

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but for me it is not enough.

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There's a motto that inspires me,

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that I always repeat to myself,
when I meet other people,

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especially in public places,

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where I am one against many,
like when I'm on stage.

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Make your life a gift,

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and turn this gift into something
significant for the community.