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When I was a kid I realised...

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that elegance and beauty
are actually transverse,

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they cross time.

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I started in the late 70s,

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the phenomenon of Italian fashion
did not exist yet.

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An incredible thing happened.

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I rose through the ranks,

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for 7 years I did weddings,
religious ceremonies, duplicates...

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anything really,
but that is how I learned.

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When I felt ready,

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the "Made in Italy" burst,
in Milan, my home,

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together with Italian fashion,
a very unexpected phenomenon.

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My choice of rethinking
an elegant world,

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placed me out of time.

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At the beginning
it was not on purpose,

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but it made my pictures
resistant to time, more than others.

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They are not linked
to a specific moment.

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I think there exist only
two families of photographers,

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those who have a reporter soul,

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they are extremely skilful
in synthetizing an event

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that occurs in the real world.

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The others are descended
from painting,

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like myself,

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they believe this profession
is the pantomime of the world,

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the mise-en-scène of the world.

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I do not speak about reality,

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somehow I am not even
interested in reality,

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I am interested in rethinking
a parallel reality,

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which is, as I said,
the mise-en-scène of reality.

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We are not neutral,
nobody is really neutral,

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even war photography is a
mise-en-scène of the war,

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it is not the real war.
it is a still frame of the war,

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in which you took choices
that are emotional,

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that's what an author
has to do.

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They must see you, filter you,
sense you,

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and take a picture of you
as they see you.

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This is a very personal thought,

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but I think digital photography
is the birth of photography.

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Anything that was done before
is photographic archaeology.

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The entry of electronics
in photography...

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expanded and strengthened
photographic abilities.

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Photography has become a language,
with mobile phones for example,

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the entire humanity has a camera
in their pockets,

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it is not a question of means,
but rather of personal genius,

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no technical means can restrain it.

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It is not correct to say
it is easier to take pictures,

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the difference is that we used to
take a lot of choices beforehand,

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sensitivity of the film,
filter, grain, etc.

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Then you took the picture
and submitted it.

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Now it is much more difficult,
you need to have the photo,

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and do the post-production,

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you have to take afterwards
the choices you took beforehand.

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The "how" does not matter,
I am only interested in the "what".

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Let's consider selfies,
an interesting example.

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We started from the portraits
of the great Renaissance tradition,

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and we got to selfies.
Are they self-portraits?

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Of course they are,

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just because they were taken
with a phone they have no dignity?

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What matters is only the result.
How important is how you took it?

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We should be happy
that the world is taking pictures,

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it is nice that everybody
owns a camera, it's the beginning.